A Tale of Two Charts
Trust Deficit in Traditional Political Organizations
Web Analytics Terminology (a brief explanation)
Number of Visits– A single unique visitor could be responsible for many page visits when re-visiting the site several times in a single day.
Hits – The number of items the website serves. A web page is composed of several items (images, videos, logo, text, etc.). If a page is composed of 5 images, 2 videos, 4 scripts and text, then each time a user lands on it, hits will be incremented by 5+2+4+1=12. So 1000 visitors to that specific page can easily generate 12,000 or more hits.
"Hits" is a term that’s a hangover from the early days of the web, when visitor statistics were primitive compared to the sophisticated data collection tools available today. Hits is not a meaningful metric to most professionals in web analytics. We need to count the Unique Visitors and Number of visits (Pages served) only.
So the next time someone says to you “my website is so cool, I get 1000 hits a day”, you may ask; “How many Unique Visitors do you get a day? "That’s the number that really matters!”.