
Team Keghart Editorial, 22 April 2010
From the halls of academia to city halls to the lecterns of motivational speakers, the five-letter acronym , SMART, has in recent years become a guiding light for goal setting in life, in business, in politics and practically in any enterprise. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. The concept is simple: before you commit yourself to a project, determine whether it can meet the five requirements of SMART. As we launch Phase II of our campaign–what the proposed Western Armenian National Congress (WAN-Congress) aptly calls April 25–to regain our occupied lands and demand Turkey to financially compensate for the calamity it inflicted upon the Armenian nation, it would make eminent sense to check whether our mission can meet the five goal-setting requirements of SMART.

Team Keghart Editorial, 22 April 2010
From the halls of academia to city halls to the lecterns of motivational speakers, the five-letter acronym , SMART, has in recent years become a guiding light for goal setting in life, in business, in politics and practically in any enterprise. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. The concept is simple: before you commit yourself to a project, determine whether it can meet the five requirements of SMART. As we launch Phase II of our campaign–what the proposed Western Armenian National Congress (WAN-Congress) aptly calls April 25–to regain our occupied lands and demand Turkey to financially compensate for the calamity it inflicted upon the Armenian nation, it would make eminent sense to check whether our mission can meet the five goal-setting requirements of SMART.
When we set goals which are too far out of our reach, we would be writing a blueprint of our failure. Although we may start with the best of intentions, the realization that it’s too big of a goal means that our collective subconscious will keep reminding us of this fact and will discourage us from giving our best shot. Our national goal should stretch us slightly so we feel we can do it and will need a real commitment from us.
Organizations, such as the proposed WAN-Congress, which are pursuing our vital national missions, particularly those who aim to bring Turkey to account, would be wise to include SMART in their strategy toolbox. SMART will help them keep their eyes on the ball.
1 comment
I agree that our demands have
I agree that our demands have to be specific. However, there’s much to say about the strategy of having various demands–from minimalist to maximalist and everything in between. It’s standard approach in negotiations, whether between unions and management or between nations.
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